SPACE at Oakridge Park, a cultural residency invitation
A Cultural Residency Invitation
SPACE
AT OAKRIDGE
PARK.
Produced by Somebody, in partnership with Oakridge Park / A world, curated.
Presented to [BRAND] / Confidential / Q1 2026 / Vancouver.
01 / The Opportunity
Why Oakridge. Why now. Why you.
Oakridge Park is the most significant luxury retail opening in North America this year. A 28-acre QuadReal and Westbank redevelopment on Vancouver's West Side, anchored by Louis Vuitton, Prada, Loewe, Loro Piana and Valentino, positioned as a cultural hub bridging East and West.
THE DIASPORA MARKET
Metro Vancouver is 19.6% Chinese, approximately 512,000 people. Richmond is 54% Chinese. Greater Vancouver is home to approximately 49,880 Korean residents. The most fluent K-beauty audience outside Asia.
THE CULTURAL MOMENT
K-beauty in North America is entering a second wave, moving from category to culture. Vancouver's Xiaohongshu and TikTok audiences already speak the language.
THE POSITIONING GAP
Oakridge Park has luxury covered. What it does not yet have is a credible beauty and wellness cultural moment. That is the invitation on the table.
02 / The Platform
Space. A reusable cultural architecture.
Two rooms, engineered to work alone or connect. Built for cultural residencies inside Oakridge Park.
ROOM A / THE OPEN ROOM. Approximately 4.8 x 4.8 metres. Sheer, translucent, gallery-like. Built for discovery and social capture.
ROOM B / THE HOUSE. Approximately 6 x 4.8 metres. Enclosed, intimate, treatment-ready. Built for ritual and consultation.
COMBINED / THE EXTENDED FORMAT. Both rooms connect to form one extra-large environment for openings and hosted programming.
Reference: quiet cultural retail. House of Sulwhasoo Bukchon. Dr. Jart+ Filterspace. K11 MUSEA. Design-forward, not high-impact retail.
03 / The Activation
One room for discovery. One room for ritual.
A 4 to 6 week residency built around three programming layers, tuned to your brand codes.
THE HERO MOMENT
One sculptural, brand-coded photo set inside Room A. Made to be photographed, filmed, and shared. This is the social engine.
THE RITUAL
A hosted, personalized experience inside Room B. Skin consultation, bath ritual, product diagnostic, hanbang tea service, or device trial. Bookable, limited capacity, wrapped and gifted on exit.
THE CULTURAL PROGRAMME
A weekly rhythm of hosted moments: creator preview night, artist collaboration, wellness or sound session, masterclass with a Korean-Canadian expert, closing dinner.
Each activation delivers photography for a full quarter of paid and organic content.
04 / The Partnership Model
What Somebody delivers. What you bring.
SOMEBODY DELIVERS.
- +The SPACE architecture, install, strike, and on-site build team.
- +The Oakridge Park venue relationship, permits, and mall visibility.
- +Creative direction and set design, tuned to your brand codes.
- +The full campaign: PR, creator seeding, Xiaohongshu and TikTok programming, paid amplification, on-site content capture.
- +Host and floor staff for the residency, uniformed, briefed, culturally fluent.
- +Weekly programming, guest curation, and partner sourcing.
- +Reporting: reach, dwell, sentiment, sell-through, earned media value.
YOU BRING.
- +Product for merchandising, sampling, trial, and retail sell-through.
- +Any brand-specific fixtures, packaging, and skinning materials for the reskin.
- +One or two brand ambassadors or trained specialists if the ritual requires them. Optional, we can provide trained staff.
- +Media and asset rights for the campaign.
- +Approvals inside an agreed working rhythm.
A fully produced partnership. Not a raw venue rental. You arrive to a finished world.
05 / The Campaign
Culture, creators, and conversion.
The activation is the anchor. The campaign is the reach.
PR AND EARNED MEDIA.
Tier-one Canadian beauty, lifestyle, and business press. Trade press across Asia. Preview access for editors.
CREATOR ECOSYSTEM.
Somebody's proprietary six-dimension creator scoring identifies 20 to 30 Vancouver-based creators across two audiences: Chinese-Canadian for Xiaohongshu and RED, Korean-Canadian and general SkinTok for TikTok and Instagram.
PLATFORM PROGRAMMING.
15+ seeded Xiaohongshu Notes optimized for Vancouver K-beauty search. Original TikTok content and paid Spark Ads. Editorial Instagram capture from a dedicated on-site content unit. Oakridge Park owned channels.
PAID AMPLIFICATION.
Geo-targeted Meta and TikTok in Metro Vancouver. Paid RED Notes for the diaspora audience.
MEASUREMENT.
Weekly dashboard: footfall, dwell, sample-to-conversion, RED save rate, TikTok view velocity, earned media value, sentiment.
06 / Commercials and Next Steps
A tight window. A clear ask.
Residency windows.
Two windows available across Q1 and Q2 2026. First-come, first-confirmed.
Investment range.
CA$60,000 to CA$80,000 per residency.
Inclusive of the SPACE build, campaign, staffing, and reporting. Product and brand-specific reskin materials sit outside this range and are supplied by the brand.
What we need from you by [DATE].
- 01 / Confirmation of interest and preferred window.
- 02 / A named point of contact for the working team.
- 03 / Product availability confirmation for the residency.
- 04 / Any brand guardrails or partnership exclusions to flag early.
What happens next.
- Week 1: creative direction and treatment.
- Week 2: reskin design and programming lock.
- Weeks 3 to 5: build, permits, content pre-production, creator briefing.
- Week 6: install and launch.
Somebody is Oakridge Park's cultural partner for a world, curated. This is a limited invitation for the launch season.
Dwayne Kennedy / Co-founder + Creative Director / Somebody. [email] / [phone]